HRM SKILLS Web Writing Skills - Course Details
 
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Web Writing Skills

Objectives

  • Writing your homepage
  • Tailoring your content to the reader
  • Making your web pages easy to skim and read
  • Using Plain English for web writing


    • Outline

    Home page

  • What to put in
  • What's effective what's not
  • Headlines and graphics
  • Review


    • Your web visitors

  • What do they want
  • Content relevancy
  • Communication links
  • Ease of navigation


    • Web content

  • Chunking
  • Prioritising
  • FAQ
  • Clarity of message and plain language
  • What to avoid
  • Layout
  • Planning the website
  • Readable copy


    • Who Should Attend

    Executives and Managers in-charged of Marketing Communications, Sales & Marketing professionals, IT specialists, Web Content Developers, Web Designers, PR professionals and anyone involved in writing and maintaining web contents.


    Methodology

    This workshop is interactive with discussions and hands-on applications. Case studies and examples will be used to increase relevance.

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    Web Writing Skills

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