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Leveraging on Social Media Workshop
Objectives
In this one day workshop, participants will learn about:
Identifying the objective of leveraging on social media
Selecting the right social media platform
Creating the appropriate social media content
Engaging social media with the right mindset
Interacting with the target community with the appropriate methods
Outline
1. Overview of Social Media
Differentiate the Internet and New Internet (Social Media) Age
Embracing the social media lifestyle
Mastering Social Media Content, Connections, Communities & Conversations
Social Media Ethics and Etiquette (Managing online conversation)
The Myths of Social Media
2. The Platforms and Channels of Social Media
FaceBook - The King of Social Networking
Twitter - The Brand Directory of Social Media
LinkedIn - The network of connection, recommendation and sharing
Blog - The corporate dairy everyone company needs
Slideshare - The platform to share your knowledge, Sell your expertise
Youtube - The Social Coffeeshop for Social Commercial
Flickr - The Open Album
3. Advanced platforms and Monitoring
Article Marketing: Ezine, Selfgrowth, EvanCarmichael, Wiki, Smashwords, Wattpad
Social Media Monitoring: Social Mention
Social Media Aggregation: Hootsuite
Content Creation: Original, Co-created, User-generated
Community Creation: Open-OD, Facebook Connect, Mobile Web, Social Network, Mass Invite
Measurement: Klout, Google Analytics
Knowledge Base: Mashable, SocialMediaToday, SoclalMediaExaminer
4. Current applications of Social Media
How People Are leveraging Social Media for personal branding
How Businesses Are leveraging Social Media marketing
How Governments & Statutory Boards Are leveraging Social Media for campaigns
How are Charities leveraging on social media
Methodology
To anchor the learning and winning behaviour, the workshop incorporates:
Applicable industry examples
Interactive exercises and role plays
Group Presentation
Case study
Who should attend
SME Business Owners, Brand Managers, Marketing Managers, Sales Managers, HR Managers, Marketing Communications Managers,
Customer Service Staff.
All participants will receive:
- Audio book
- Romancing the Media for Business by Andrew Chow
- Templates
- Social Media usage survey template
- Social Media Readiness Assessment template
- Social Media Implementation Checklist template
- Tools
- Social Media Metrics and Dashboard
- Social Media Channel Prioritization Tool
- Social Media competitive Tracking Tool
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Leveraging on Social Media Workshop
Leveraging on Social Media Workshop
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