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Leveraging on Social Media Workshop
Benefits of Attending
1. Corporate Communications
Developing a social media (blogging, podcasting, wikis, etc.) strategy to drive performance-based communications
Integrating social media tools into your internal and external communications practices
Communicating more effectively and efficiently through the use of social media (blogs, podcasts, Real Simple Syndication (RSS) feeds, video podcasts, and much more)
Measuring the effectiveness of your social media strategy and determining its value within your organization
Gaining inside knowledge of social media and why it is a crucial addition to your communication arsenal
2. Market Research
Monitoring social media for your organization, whether you are participating or not
Assimilating cutting-edge communication techniques and tools presented by your peers who are already using social media.
Using social media tools, such as, blogging, podcasting and RSS
Demonstrating the Return on Investment (ROI) of your social media program
Maximizing awareness of your agency's mission to the public
3. Customer Service
Understanding how social media can be vital during an emergency or crisis management
Utilizing social networking tools as sources of information that the public can use and trust
Learning how to easily communicate to the public through external blogs, podcasts and video podcasting
4. Human Resource
Building senior management support for your social media programs
Creating Web 2.0 policies and guidelines
Engaging your employees and the public by connecting them to your organization's goals and strategic plan for the future
Operating social media tools within the boundaries of government restrictions and firewalls
What questions this training programme provides answers to:
What are the overview and landscape of social media in 2010?
Is Social Media Really Viable for Business?
How Brand Communications can be achieved using Social Media?
What are the key components in a social media strategy map?
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Leveraging on Social Media Workshop
Leveraging on Social Media Workshop
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