Objectives:

You will learn:

Outline:

1. Business communication today

a. Different media and their impact on writing style

b. How to optimize each medium for maximum impact

2. Fundamentals in Business Writing

a. Achieving your objective
b. Getting the desired response

3. How to manage the writing process - from conceptualisation to completion

4. Words and phrases to use and avoid

5. Factors affecting tone and style

6. Writing for impact on corporate and professional image

a. Do's and Don'ts
b. Business writing etiquette
c. Layout and appearance

7. Structuring the business document

a. Business letter
b. Report
c. Proposal
d. Memo

8. Email writing & management

a. Similarities and differences with conventional letter writing in:

- i. Layout and structure
- ii. Language used
- iii. Email etiquette

b. Do's and Don'ts

9. Business communication through SMS and instant messaging

a. Do's and Don'ts

Methodology

To anchor the learning and winning behaviour, the workshop incorporates:
Mini lectures, practices, group discussions and presentations

Who Should Attend

Managers, Executives, general business practitioners and anyone who needs to improve their business writing skills.