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Branding Strategies
Objectives:
In this one day workshop, participants will learn:
Branding & Its Importance
How To Define Your Target Market & Write Positioning Statement
Various Brand Strategies
How To Discover & Crush Your Brand Barriers
Ways to Implement & Maintain Your Brand Strategies
Outline
What is Branding & Why is it Important
What is Branding?
How to Define Your Brand
Brand Beyond Marketing
Do the Research
Define Your Target Market
Define and Write Your Positioning Statement
Implementing Your Brand Strategy
Developing Your Brand Strategy & Objective
Focusing on your Target Audience
Discover and Crush Your Brand Barriers
Continuity: Creating An Image Greater Than The Parts
Brand Packaging: Are You Reflecting the Right Company Image?
Methodology
To anchor the learning and winning behaviour, the workshop incorporates:
Hands-On Group Activities to Develop Each Step of the Branding Strategy
Brainstorming Sessions on Case Studies - Successful & Failed Strategies
Individual & Group Project Presentations
Role Plays of Scenarios
Industry Examples of Do's & Don'ts
Who Should Attend
Business Owners, General Managers, Marketing Manager, Brand Managers,
Marcom Managers, Sales Managers
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Branding Strategies
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