Date to be advised

Introduction

A growing economy can translate into potential growing sales. The chain effects of positive growth can boost sales in many industries.

However, it makes the selling environment more complex and competitive. Those in sales have increased their activities to clinch more deals, but many of them use the familiar and 'to-be' style of selling that may not be so effective. They may sometime misalign their focus and fail to deliver the 'Unique Selling Point' to their target customers.

Therefore, it is important for the sales person to understand and realize the complexity of direct sales tactics in a dynamic environment and to capitalize the opportunity whilst the market is growing and businesses are expanding.