HRM SKILLS Certified Event Planner (CEP) Course - Course Details
 
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Certified Event Planner (CEP) Course

Module 1 - Event Marketing (6210)
- One Day

  • Event concept, goals & objectives


  • Target audience/stakeholders


  • Marketing strategies & reach


  • Critical success factors (internal and external influences)


  • Event marketing plan

  • Module 2 - Costing & Budgeting (6211)
    - One Day

  • Resource & feasibility checks


  • Sources of funding & sponsorships


  • Forecasting and breakeven


  • Issues of risks & contingency


  • Event budget proposal

  • Module 3 - Marketing Communications (6212) - One Day

  • Promotional and communication plans


  • Preparation of marketing toolkit (e.g. design of invitation cards, mailers)


  • Public relations, publicity and advertising channels


  • Press conferences, event brief and media kit


  • Crafting your event message

  • Module 4 - Design & Development (6213) - One Day

  • Programme development, design and themes


  • Planning an official event, e.g. award ceremony, meetings, etc.


  • Designing an educational event, e.g. seminars, conferences, open house, exhibitions, etc.


  • Planning a social event, e.g. dinner & dance gala, fun and games, family day, etc.

  • Module 5 - Event Planning (6214) - One Day

  • Various key stakeholders in events


  • Event and on-site managment


  • Work structure and deployment (staff and volunteers)


  • Coordinating with participants, trainers and hotel vendor


  • Standards, delivery and event plan

  • Module 6 - Operation Review and Evaluation (6215) - One Day

  • Monitor and review


  • Measurement of success


  • Control measures and empowerment


  • Debrief, feedback and corrective actions


  • Post-event evaluation report

  • Methodology

    Presentation, group discussions, work activities, case studies, competency-based Assessments.

    Assessments will be based on participant's ability to complete assigned activities (e.g. calculation, writing, planning, presentation, etc), worksheets or workplans using relevant knowledge and skills.


    Certification

    Certificate will be awarded upon successful completion of all the modules and passing all the competency-based assessments. For those who do not possess relevant experience, they may have to undergo company traineeship during or after the course.


    Designation

    Individuals who have successfully completed the course and passed all Competency-Based Assessments are entitled to use the designation CEP after their names.


    Who should attend

    Anyone who wants to acquire the skills and to knowledge for successful event management and those involved in managing, operating, marketing and selling events of all sizes. As this is an entry-level course, it is also suitable for those who wish to embark on an exciting, challenging and rewarding career in the Event Management industry.

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    Certified Event Planner (CEP) Course

  • Certified Event Planner (CEP) Course
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